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Business Events and Hospitality 2019

New perspectives

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Francesca Cassidy
14 May 2019

Messe Essen is sit­u­at­ed in the heart of Essen, an unsung hero when it comes to cities. With a pop­u­la­tion of around 600,000, Essen is Germany’s ninth-biggest city; it was Euro­pean Cap­i­tal of Cul­ture in 2010 and Euro­pean Green Cap­i­tal in 2017.

Just 20 min­utes from Dus­sel­dorf Inter­na­tion­al Air­port, Messe Essen has excel­lent con­nec­tions to more than 200 des­ti­na­tions world­wide. At the same time, being in the heart of the city means event atten­dees don’t have to trav­el miles in a taxi to get to the venue. And out­side the con­fer­ence or exhi­bi­tion, there are hotels, restau­rants and bars with­in walk­ing dis­tance, enabling groups to stick togeth­er, and mak­ing the site unique when it comes to loca­tion.

On top of this, because Essen is an insid­er tip, pric­ing is com­pet­i­tive, not just at the venue itself, but for ancil­lary costs such as accom­mo­da­tion.

Ser­vice is top of the list at Messe Essen, which pro­vides a ded­i­cat­ed project team for all guest events. This means cus­tomers have one con­sis­tent port of call when it comes to tech­ni­cal, ser­vice-relat­ed ques­tions or con­fer­ence facil­i­ties queries. The team can also sup­port organ­i­sa­tion of an accom­pa­ny­ing event pro­gramme.

The Gru­ga­hall, a mul­ti­func­tion­al event loca­tion for up to 7,500 peo­ple, or the unique atmos­phere of the new entrance Foy­er, a spe­cial hall that can be used for exhi­bi­tions and evening events, offer a num­ber of onsite options to cater for a range of events and require­ments.

In addi­tion to the ser­vices and oppor­tu­ni­ties Messe Essen offers onsite, cus­tomers ben­e­fit from the team’s expe­ri­ence in organ­is­ing cul­tur­al, leisure or enter­tain­ment pro­grammes that com­plete the work­ing day and make the stay in Essen even more unfor­get­table.

Messe Essen is already rat­ed one of the top-ten exhi­bi­tion venues and exhi­bi­tions organ­is­ers in Ger­many, but the com­pa­ny is con­stant­ly seek­ing to improve its offer­ing. In May 2016, it start­ed a com­pre­hen­sive mod­erni­sa­tion project to improve its 110,000sqm of exhi­bi­tion space, involv­ing tear­ing down some facil­i­ties, build­ing new halls and mod­ernising oth­ers. That project is set to be com­plet­ed in August 2019 and will make Messe Essen one of the most tech­ni­cal­ly advanced, state-of-the-art venues in Ger­many, hous­ing eight ground-lev­el exhi­bi­tion halls and three con­fer­ence cen­tres direct­ly con­nect­ed to dif­fer­ent halls.

The company’s mod­erni­sa­tion project marks the start of a new chap­ter for Messe Essen, but a lot of suc­cess sto­ries have already been writ­ten here. Many start­ed as a mid-sized show and are now using the whole venue, with the mod­erni­sa­tion offer­ing even more oppor­tu­ni­ties for growth.

Messe Essen is home to exhi­bi­tions across a diverse range of top­ics and tar­get groups, with the com­pa­ny plac­ing itself in the co-pilot posi­tion, look­ing for bespoke client solu­tions. From the 55 shows in the company’s port­fo­lio, ten are the lead­ing shows for their indus­try, includ­ing indus­tri­al trade fairs such as METPACK (met­al pack­ag­ing) and SCHWEISSEN & SCHNEIDEN (weld­ing and cut­ting), the E‑world ener­gy and water exhi­bi­tion, which focus­es on the ener­gy sec­tor, Secu­ri­ty Essen, the lead­ing inter­na­tion­al fair for secu­ri­ty and fire pre­ven­tion, and IPM, the world’s fore­most trade fair for hor­ti­cul­ture.

Messe Essen’s expe­ri­ence means it is a spe­cial­ist in grow­ing mid-sized guest shows. An exhi­bi­tion with 10,000 or 20,000sqm gross can get lost in a venue with 200,000sqm or dwarfed by a huge show shar­ing the venue at the same time. In Essen hav­ing a mid-sized show doesn’t make you any less impor­tant; to Messe Essen you will always be num­ber one.

Fur­ther infor­ma­tion please vis­it www.messe-essen.de

Business Events and Hospitality 2019

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