The importance of data

The amount of data cre­at­ed and cap­tured world­wide is fore­cast to soar in the com­ing years. This makes it ever more vital for busi­ness­es to under­stand the mate­r­i­al at their dis­pos­al, with big data ana­lyt­ics and arti­fi­cial intel­li­gence set to play a grow­ing role.