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Using digital upskilling to make a wider impact

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Dig­i­tal upskilling adds val­ue to tal­ent, busi­ness­es and soci­ety, as Nabi­la Salem, pres­i­dent of tal­ent cre­ation com­pa­ny Rev­o­lent, explains


SPONSORED BY SALESFORCE

Nabi­la Salem
26 Nov 2021

While the pan­dem­ic has served as a cat­a­lyst for dig­i­tal upskilling, the need to update skillsets and devel­op tal­ent is some­thing all busi­ness­es should be look­ing at. Rev­o­lent was born out of two words put togeth­er: rev­o­lu­tion and tal­ent. Every­thing we do revolves around tal­ent, and our goal is to rev­o­lu­tionise that space. We know that there sim­ply isn’t enough tal­ent out there to fill demand in the tech­nol­o­gy space, so we help both busi­ness­es and job­seek­ers fill this need by cre­at­ing the tal­ent.

Can­di­dates from tech­nol­o­gy back­grounds come to us to cross-train on plat­forms like Sales­force before being placed with clients to gain busi­ness expe­ri­ence. For busi­ness­es, we’re a high­ly valu­able, cost-effec­tive way to build their tal­ent pipelines.

Flexible, agile, rounded

While dig­i­tal upskilling has always been preva­lent, the pan­dem­ic has had a cat­alyt­ic effect as organ­i­sa­tions dou­ble down on dig­i­tal trans­for­ma­tion pro­grammes. Busi­ness­es have a duty to upskill employ­ees, but it’s not always easy to devel­op pro­grammes your­self. The pace of change in tech­nol­o­gy and the demand for cer­tain skills means that busi­ness­es some­times have to look exter­nal­ly, which is where Rev­o­lent comes in – par­tic­u­lar­ly when employ­ers need to hire in bulk and don’t have the exper­tise.

That’s not to say that employ­ers should only focus on tech­ni­cal skills. All tech­no­log­i­cal skills even­tu­al­ly become redun­dant, as new tech­nolo­gies and cod­ing lan­guages emerge. That is exact­ly why cross-train­ing and upskilling is so impor­tant. Instead of try­ing to force skills to remain rel­e­vant, what we need to do is make sure organ­i­sa­tions have the sup­port and train­ing in place to trans­form their sys­tems, skills and knowl­edge into some­thing new that meets the demands of busi­ness today.

It’s also why tech­ni­cal skills and soft skills – or con­sul­tan­cy skills as I pre­fer to call them – go hand in hand. One with­out the oth­er isn’t effec­tive. There will always be tech­ni­cal skills as busi­ness­es will always need peo­ple who can oper­ate the tools. How­ev­er, con­sul­tan­cy skills like com­mu­ni­ca­tion, cre­ativ­i­ty and flex­i­bil­i­ty should not be under­es­ti­mat­ed. Employ­ees need to be able to com­mu­ni­cate effec­tive­ly with stake­hold­ers and trans­late their require­ments. If your best coder can’t explain what they’re doing and the impact it’s hav­ing on the busi­ness, it won’t be as effec­tive.

The digital skills gap

For years our edu­ca­tion sys­tem has been behind the curve when it comes to tech­nol­o­gy. What peo­ple learn in school and uni­ver­si­ty doesn’t resem­ble what an actu­al career in the indus­try looks like. I believe that busi­ness­es should be work­ing more close­ly with schools and uni­ver­si­ties to update cur­ricu­lums to more accu­rate­ly reflect the needs of the indus­try. Tack­ling dig­i­tal skills gaps can’t be done alone. Gov­ern­ments, edu­ca­tors and busi­ness lead­ers all need to come togeth­er to change the nar­ra­tive.

Of course, for busi­ness­es, there is the added incen­tive of employ­er brand­ing that upskilling has. Both employ­ees and cus­tomers are becom­ing more con­cerned with what a busi­ness stands for – what they do, how they do it and the impact they have.

As the indus­try grows and more tech jobs become avail­able, peo­ple will have more choice over where they work. A job for life is a rare thing today, not nec­es­sar­i­ly because of a lack of loy­al­ty, but because of the pace of change in tech­nol­o­gy and the vast amount of choice this gen­er­a­tion has. This is why con­stant train­ing and upskilling is so appeal­ing when con­sid­er­ing employ­ers and research bears that out. That’s why we make a huge invest­ment in our peo­ple upfront, pro­vid­ing ini­tial train­ing of between 10–12 weeks before expe­ri­ence with an employ­er.

Set your values

When peo­ple talk about employ­er brand­ing, what they real­ly should be think­ing about is core val­ues. What brings your peo­ple togeth­er as a col­lec­tive? You need to be able to com­mu­ni­cate this clear­ly inter­nal­ly, oth­er­wise you’ll strug­gle to artic­u­late your brand exter­nal­ly.

When Rev­o­lent devel­oped our core val­ues, the first thing I did was to speak to our employ­ees to get their views. Val­ues need to be led from the top and not out­sourced to HR or mar­ket­ing. Once you set your val­ues, they should dri­ve deci­sion mak­ing. This will impact who you hire, how you devel­op your peo­ple and what clients you work with.

For exam­ple, one of our val­ues is cel­e­brat­ing dif­fer­ences. So when we inter­view new can­di­dates, we con­scious­ly look for those with dif­fer­ent view­points because this is key to inno­va­tion. Or take our busi­ness deci­sions. We turned down a client last year because they had a prob­lem with some­thing we were pro­mot­ing diver­si­ty wise. The client was not aligned with our val­ues, and there­fore the part­ner­ship would not work. Get your val­ues right, and it under­pins every­thing you do.

Ulti­mate­ly, it comes down to lis­ten­ing. A lot of lead­ers are good at telling peo­ple what to do, but what I strive to cre­ate is an open and trans­par­ent envi­ron­ment where feed­back goes both ways. Peo­ple don’t work for a brand, logo or office space – peo­ple work for peo­ple, and it is cru­cial that lead­ers lis­ten to what their employ­ees have to say – good and bad – if they real­ly want to cre­ate a work­place where peo­ple want to be.

To find out how Sales­force is pow­er­ing the work­force of tomor­row, vis­it trailhead.salesforce.com.


Digital upskilling adds value to talent, businesses and society, as Nabila Salem, president of talent creation company Revolent, explains

While the pandemic has served as a catalyst for digital upskilling, the need to update skillsets and develop talent is something all businesses should be looking at. Revolent was born out of two words put together: revolution and talent. Everything we do revolves around talent, and our goal is to revolutionise that space. We know that there simply isn’t enough talent out there to fill demand in the technology space, so we help both businesses and jobseekers fill this need by creating the talent.

Candidates from technology backgrounds come to us to cross-train on platforms like Salesforce before being placed with clients to gain business experience. For businesses, we’re a highly valuable, cost-effective way to build their talent pipelines.

Commercial featureWork, Rewired

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