Big data’s big trust issues

Con­sumers have grown both weary and wary of shar­ing their per­son­al infor­ma­tion with busi­ness­es. They’re tired of get­ting bom­bard­ed with spam, con­cerned that their data could be mis­ap­pro­pri­at­ed and doubt­ful of the motives of firms that want to know every detail about them. But reform is always pos­si­ble. Here are the main con­cerns of British con­sumers about data col­lec­tion, some key sta­tis­tics about the data indus­try — and even some insight into how con­fi­dence might be restored