The Raconteur 50

Wel­come
Method­ol­o­gy
Intro­duc­ing The Racon­teur 50

The role of the mod­­ern-day CEO is evolv­ing. It is no longer enough to focus sole­ly on prof­it, rev­enue or share price. Lead­ers must bal­ance finan­cial per­for­mance with employ­ee well­be­ing and ESG con­cerns, find­ing ways to inno­vate and grow at a time of deep uncer­tain­ty and tur­moil. 

We believe each per­son in the Racon­teur 50 is an exem­plar of how to do just that. 

Some brought new vigour to the top job as a first-time CEO or steered their com­pa­ny through Covid, con­flict and chaos. Oth­ers found excit­ing oppor­tu­ni­ties in new mar­kets, prod­ucts or ways of work­ing. Many dared to lead a busi­ness in a new, more sus­tain­able way or cham­pi­oned the caus­es they believe in. All of them have made a dif­fer­ence to the face of busi­ness today. 

We hope that by shin­ing a spot­light on the best busi­ness lead­ers, we can offer insights into what it takes to lead from the top and inspire the CEOs of the future.

Francesca Cassidy
Francesca Cas­sidy
Man­ag­ing Edi­tor
How we chose the Racon­teur 50
Select­ing the CEOs who made up the Racon­teur 50 was no easy task. We reached out to our net­works, scoured the news and spoke to indus­try experts to find busi­ness lead­ers who were doing things dif­fer­ent­ly and get­ting results for their com­pa­nies. Regard­less of com­pa­ny size or sec­tor, we were look­ing for organ­i­sa­tions which were per­form­ing well finan­cial­ly but also doing so much more.  We judged each cat­e­go­ry against spe­cif­ic cri­te­ria:
  • For New Fron­tiers, we were look­ing for lead­ers who steered their com­pa­nies to expand into new coun­tries, launch new prod­uct lines or serve new cus­tomer bases. 
  • For Indus­try Cham­pi­ons, we were look­ing for lead­ers who cham­pi­oned and worked to raise the pro­file of their own indus­try or caus­es they care in, from diver­si­ty and inclu­sion to sus­tain­abil­i­ty to men­tal health.  
  • For New Faces, we were look­ing for lead­ers who were in their first ever CEO role and thriv­ing. 
  • For the Wave­mak­ers, we were look­ing for lead­ers who were focused on the triple bot­tom line of peo­ple, plan­et and prof­it. From those who are trans­form­ing their oper­a­tions to be green­er to those ded­i­cat­ed to mak­ing the world a bet­ter, fair­er place for peo­ple to live. 
  • For the Rev­o­lu­tionis­ers, we were look­ing for lead­ers who had man­aged to steer their organ­i­sa­tions suc­cess­ful­ly through chop­py waters — whether that was Covid or glob­al con­flict, Brex­it or a com­pli­cat­ed acqui­si­tion. 
Recog­nis­ing those who lead 

The Racon­teur 50 will cel­e­brate excep­tion­al lead­ers across five cat­e­gories. Our aim is not to recog­nise the most well-known or the rich­est or even the best-per­­for­m­ing by the usu­al finan­cial met­rics. Instead, we will shine a light on the CEOs doing things dif­fer­ent­ly and going against the sta­tus quo, while still deliv­er­ing busi­ness growth.

New Fron­tiers

Times are chal­leng­ing but growth is still para­mount. These 10 CEOs are explor­ing new regions, prod­ucts or ser­vices despite tough eco­nom­ic times.

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Indus­try Cham­pi­ons

A CEO’s influ­ence stretch­es beyond their own com­pa­ny. These 10 CEOs are advo­cat­ing for their sec­tors and speak­ing out about what mat­ters.

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New Faces

Tak­ing the step up to CEO asks a lot of an indi­vid­ual, but these 10 lead­ers have tak­en on the biggest role of their career to date and are thriv­ing.

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Wave­mak­ers

In today’s world, val­ue goes beyond the bot­tom line. These 10 CEOs are going above and beyond in terms of envi­ron­men­tal, cul­tur­al and soci­etal impact.

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Rev­o­lu­tionis­ers

From Covid to glob­al con­flict to eco­nom­ic tur­moil, these 10 CEOs have deliv­ered while embrac­ing con­di­tions out­side of the norm.

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Meet the Raconteur 50

Click on a pro­file to learn about each out­stand­ing CEO and why they made the cut.

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More from the Raconteur 50

In-depth inter­views, insight­ful opin­ion pieces, inspir­ing pan­el dis­cus­sions and more, fea­tur­ing some of the out­stand­ing lead­ers of the Racon­teur 50.