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Gideon Spanier

Journalist and commentator on business and the media, he is chairman of the Broadcasting Press Guild.
Marketing & Sales
Advertising effectiveness vs. efficiency: what is important?
Leadership
How to tackle marketing fraud
Advertising billboards in new york city
Marketing & Sales
Is it time for the digital advertising industry to grow up?
Shopping on smartphone on Amazon
Future Customer 2017
Why ‘direct to consumer’ brands are dominating in retail
The big screen at New York’s Times Square displaying live video of pedestrians as they walk by
Digital Transformation
Personalisation: don’t get too close because it’s creepy
Marketing & Sales
Delving into dark social
Digital market research
Marketing & Sales
How digital is boosting the market research business
The now economy
Supply Chain
Can business keep up with “The Now Economy”?
More Articles
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