Maisie McCabe

Business journalist, she is deputy editor of Campaign magazine, and contributes to The Sunday Times and The Independent.

man writing on chalk wall while watched by rest of media agency

Marketing & Sales

Should you choose an independent media agency?

CMOs must not lose sight of the power of brand

Maltesers’ Look on the light side adverts, created by AMV BBDO in collaboration with Scope, starred actors with a range of disabilities

Why marketing needs to reflect a modern and diverse UK

Hugh Peterswald/Pacific Press/LightRocket via Getty Images

Social media has put consumers in the driving seat

Brand & Reputation

Brands must listen to customers – or die