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Digital Transformation

Listening to the construction ecosystem

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Open sys­tems that sup­port col­lab­o­ra­tion across all stake­hold­ers can dri­ve pow­er­ful feed­back loops and improve effi­cien­cy, says Nathan Doughty, chief exec­u­tive of Asite


In asso­ci­a­tion with

On a con­struc­tion site, every­one from the site man­ag­er to a brick­lay­er work­ing the morn­ing shift is in con­stant com­mu­ni­ca­tion with their col­leagues. You might hear some­one shout­ing for more mor­tar, for instance, or ask­ing anoth­er work­er to low­er their lad­der from the top of the build­ing. These are all feed­back loops and they’re a fun­da­men­tal part of how peo­ple col­lab­o­rate on a build­ing project.

So before dis­cussing the more the­o­ret­i­cal aspects of feed­back loops, it’s impor­tant to make one thing clear: they are fun­da­men­tal­ly about peo­ple talk­ing to oth­er peo­ple to get things done.

Of course, the site fore­man and his crew aren’t the only peo­ple involved in a build­ing project. While they’re obvi­ous­ly very impor­tant, the con­struc­tion ecosys­tem includes a wide vari­ety of stake­hold­ers. Some of them might be sat in an office on the oth­er side of the world to the site itself. Oth­ers are respon­si­ble for dri­ving the lor­ries that deliv­er mate­ri­als or equip­ment. And they all need to co-ordi­nate their efforts to pro­duce a built asset suc­cess­ful­ly.

Speaking the same language

When Asite was estab­lished in 2001, our goal was to improve effi­cien­cies in the con­struc­tion indus­try so things not only got done, but were done bet­ter. One of the first things we not­ed was that com­mu­ni­ca­tion is often repeat­ed. That’s a per­fect­ly nor­mal, human thing. But a lot of repeat­ed com­mu­ni­ca­tion is based on the wrong infor­ma­tion, which can lead to cost­ly mis­takes. Or to put it anoth­er way, the soon­er you find mis­takes, the cheap­er it is to fix them.

In fact, the best time to dis­cov­er mis­takes is before they’ve occurred in the phys­i­cal world. Not so long ago, teams had to rely on blue­prints to iden­ti­fy poten­tial issues at this stage of a project, and when the archi­tect was on ver­sion three and the site man­ag­er was on ver­sion two, the effec­tive­ness and accu­ra­cy of any feed­back loops could quick­ly fall apart. 

Now mobile tech­nol­o­gy also means every­one quite lit­er­al­ly has the plans for a built asset in their pock­et. Mod­ern dig­i­tal tools also allow every­one to com­mu­ni­cate with ease and can track what’s been said or decid­ed for future ref­er­ence. For exam­ple, build­ing infor­ma­tion mod­el­ling (BIM) and Asite’s cloud col­lab­o­ra­tion sys­tem allow every­one to work from the same real-time dig­i­tal “blue­print” and com­mu­ni­cate seam­less­ly to resolve prob­lems. In oth­er words, every­one has access to the same infor­ma­tion and speaks the same lan­guage.

This abil­i­ty to access data and col­lab­o­rate with col­leagues any­time, any­where has been a game-chang­er for the indus­try. But the flip side to this increased access is infor­ma­tion over­load.

We’re inun­dat­ed with noti­fi­ca­tions and mes­sages from peo­ple who are keen to get our atten­tion and left unchecked this del­uge of data can eas­i­ly over­whelm us. Fur­ther­more, if some­one instant­ly receives the wrong infor­ma­tion, it could be even more dam­ag­ing to a project than them not receiv­ing the infor­ma­tion at all. So while it’s great every­one on site has instant access to data, it needs to be the right, prop­er­ly struc­tured data to be tru­ly use­ful and sup­port feed­back loops that will enhance effi­cien­cy.

Single source of truth

That struc­ture and exac­ti­tude is a fun­da­men­tal part of BIM and our col­lab­o­ra­tive plat­form, as well as dig­i­tal twins. The lat­ter are dig­i­tal mod­els of phys­i­cal assets that are con­nect­ed in real time, which means events that occur in the phys­i­cal world can be cap­tured, tracked and mod­elled. At the same time, the dig­i­tal twin can mes­sage the phys­i­cal asset. This is a sys­tem-to-sys­tem feed­back loop that, while cur­rent­ly gov­erned by peo­ple, could even­tu­al­ly be auto­mat­ed and con­trolled by arti­fi­cial intel­li­gence. 

The tech­nol­o­gy that sup­ports feed­back loops should be just as intu­itive as shout­ing for some more mor­tar or ask­ing some­one to retrieve a lad­der

BIM, dig­i­tal twins and col­lab­o­ra­tion plat­forms ulti­mate­ly act as a sin­gle source of truth for the con­struc­tion and main­te­nance of a built asset. Any­thing that does­n’t get cap­tured will there­fore lie out­side the scope of a feed­back loop and, if it’s impor­tant infor­ma­tion, that’s bound to cause prob­lems. Human nature being what it is, you can nev­er ensure every stake­hold­er and par­tic­i­pant will cap­ture every­thing you’d like them to cap­ture. But what you can do is ensure your sys­tem is total­ly open. 

This means that regard­less of whether some­one uses an iPhone, an Android device or even a Black­Ber­ry, it won’t affect their abil­i­ty to cap­ture some­thing and col­lab­o­rate on a suc­cess­ful out­come for the project. Such an open, decen­tralised sys­tem also means feed­back can eas­i­ly be scaled to include all the rel­e­vant par­ties. In short, the tech­nol­o­gy that sup­ports feed­back loops should be just as intu­itive as shout­ing for some more mor­tar or ask­ing some­one to retrieve a lad­der.


Related Articles


Open systems that support collaboration across all stakeholders can drive powerful feedback loops and improve efficiency, says Nathan Doughty, chief executive of Asite

On a construction site, everyone from the site manager to a bricklayer working the morning shift is in constant communication with their colleagues. You might hear someone shouting for more mortar, for instance, or asking another worker to lower their ladder from the top of the building. These are all feedback loops and they're a fundamental part of how people collaborate on a building project.

So before discussing the more theoretical aspects of feedback loops, it's important to make one thing clear: they are fundamentally about people talking to other people to get things done.

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