CEOs with purpose

In times of cri­sis, peo­ple look to strong fig­ures for reas­sur­ance — be that gov­ern­ment offi­cials, com­mu­ni­ty lead­ers, or busi­ness direc­tors. Increas­ing­ly, though, employ­ees and mem­bers of the pub­lic are demand­ing more from CEOs than a safe pair of hands; they want busi­ness lead­ers to have pur­pose. From employ­ee engage­ment to ESG con­cerns, COVID-19 has shak­en expec­ta­tions of what it means to lead and it’s nev­er been clear­er that it pays to care