Understanding RevOps

In a world of inno­va­tion and tech­nol­o­gy, organ­i­sa­tions are always look­ing for new ways to find cus­tomers and make mon­ey, and pro­fes­sion­al­is­ing your sales strat­e­gy is one clear way to accom­plish these goals. So what is RevOps and what is the upside of get­ting it right?