Natural and organic beauty at an affordable price

Con­stant expo­sure to pol­lu­tion and the chem­i­cals all around us in today’s mod­ern world inevitably takes its toll.

Not only do these envi­ron­men­tal tox­ins make our hair and skin look thirsty, greasy and dull, but they also play a part in the age­ing process. A dis­qui­et­ing study recent­ly revealed the heavy price that most of us pay for liv­ing in our pol­lut­ed cities: by the age of 40 we can each expect to look a year old­er than we actu­al­ly are.

The best way to enhance the nat­ur­al beau­ty of your skin or hair is sim­ply to use gen­tle, nat­ur­al beau­ty prod­ucts made from pure organ­ic ingre­di­ents

So what’s going on? Pol­lu­tion is made up of par­ti­cles that are both nat­u­ral­ly present in the envi­ron­ment and come about as a result of human activ­i­ties. When these nano-par­ti­cles come into con­tact with the skin, they dis­turb the skin’s col­la­gen, com­pro­mis­ing both its struc­ture and thick­ness. The skin’s expo­sure to these nano-par­ti­cles in pol­lu­tion cou­pled with UV expo­sure leads to increased pre­ma­ture age­ing. This process is termed free rad­i­cal dam­age.

Thank­ful­ly there is an alter­na­tive. The best way to enhance the nat­ur­al beau­ty of your skin or hair is sim­ply to use gen­tle, nat­ur­al beau­ty prod­ucts made from pure organ­ic ingre­di­ents. These pure plant-derived extracts nat­u­ral­ly orig­i­nate from the Earth instead of being pro­duced in a lab. They con­tain no pes­ti­cides, ani­mal-derived or genet­i­cal­ly mod­i­fied ingre­di­ents.

There are oth­er good rea­sons for choos­ing nat­ur­al and organ­ic, such as:

Pure ingre­di­ents

Organ­ic beau­ty prod­ucts con­tain pure, whole ingre­di­ents that include the essen­tial vit­a­mins, min­er­als and antiox­i­dants your skin needs to be healthy. Avoid­ing unnec­es­sary syn­thet­ic ingre­di­ents dif­fer­en­ti­ates organ­ic skin­care from oth­er beau­ty prod­ucts. Organ­ic ingre­di­ents are also grown with­out the use of pes­ti­cides, many of which are tox­ic to human health and the envi­ron­ment

No hid­den addi­tives

Buy­ing organ­ic means you will not find unkind ingre­di­ents in your beau­ty prod­ucts. In main­stream skin­care brands, these can range from harsh preser­v­a­tives, such as parabens and formalde­hyde, to SLS which is an ingre­di­ent that cre­ates lath­er in sham­poo and body wash, but may irri­tate the skin.
Ani­mal friend­ly

While many main­stream prod­ucts are test­ed on ani­mals or include ani­mal-derived ingre­di­ents, you will find most organ­ic beau­ty brands do nei­ther of these things.

To be cer­tain you are buy­ing from a cru­el­ty-free range, look for the Leap­ing Bun­ny logo. This cer­ti­fi­ca­tion guar­an­tees that no cats, dogs or fluffy bun­nies were harmed dur­ing man­u­fac­ture. To ensure they con­tain no ani­mal com­po­nents, look for veg­an cer­ti­fi­ca­tion. Veg­e­tar­i­an-cer­ti­fied prod­ucts may still con­tain ani­mal milk or even ingre­di­ents made by bees, such as manu­ka hon­ey, beeswax and propo­lis.

Plan­et friend­ly

Organ­ic beau­ty prod­ucts are the respon­si­ble choice for our plan­et. Not only are ingre­di­ents grown with­out being exposed to pes­ti­cides, but the end for­mu­las are also free of com­po­nents that are harm­ful to plant, ani­mal and marine life. A prime exam­ple here is microbeads. Now banned in sev­er­al coun­tries, they have been found in the diges­tive sys­tems of fish, where they release tox­ic chem­i­cals and put a strain on their liv­ers.

It’s all about the cir­cle of life – treat the Earth with respect and she will respond by mak­ing the world we live in a health­i­er and safer place to be for every­one.

Buy­ing eth­i­cal­ly

We all know just how tricky buy­ing eth­i­cal­ly can be. It can be con­fus­ing and most of us are put off by the expense. This is where Aval­on Organ­ics comes in – it is all about nat­ur­al and organ­ic liv­ing at an afford­able price.

Aval­on Organ­ics was found­ed on the belief that all beau­ty comes from the Earth and embod­ies the notion of com­bin­ing mod­ern sci­ence with ancient botan­i­cal knowl­edge. The com­pa­ny believes that both the Earth and life liv­ing upon her deserve respect.

To show this respect means behav­ing in an holis­tic and envi­ron­men­tal­ly sus­tain­able way. It is about redefin­ing beau­ty from the inside out. Real beau­ty means nur­tur­ing body, mind and soul, while mak­ing sure the Earth stays as beau­ti­ful and healthy as you.

As tes­ti­mo­ny to this notion, Aval­on Organ­ics uses pure plant-based organ­ic ingre­di­ents rang­ing from laven­der and rose­mary essen­tial oils to quinoa pro­tein, aloe and vit­a­min E from only trust­ed, cer­ti­fied sources. The aim is to ensure that every prod­uct is not just safe for humans to enjoy, but also safe for the Earth.

In addi­tion, to prove the nat­ur­al beau­ty brand prac­tis­es what it preach­es, each of its prod­ucts is cer­ti­fied under well-respect­ed organ­ic stan­dards: NSF.ANSI 305 Stan­dard for Per­son­al Care Prod­ucts Con­tain­ing Organ­ic Ingre­di­ents or the USDA Nation­al Organ­ic Pro­gram stan­dard.

Along the same lines, Aval­on Organ­ics nev­er tests its prod­ucts on ani­mals and will only use ingre­di­ents if sup­pli­ers can prove they have sim­i­lar ethics. This com­mit­ment to kind­ness is rep­re­sent­ed by the Leap­ing Bun­ny logo, which appears on all its prod­uct labels.

The com­pa­ny even has its pack­ag­ing made from recy­cled and recy­clable mate­ri­als com­bined with sus­tain­ably sourced paper­board to min­imise its car­bon foot­print and lessen its impact on the Earth.

The secret of deep-root­ed, nat­ur­al beau­ty is to nour­ish the body holis­ti­cal­ly – body, mind and soul.

Aval­on Organ­ics: nat­ur­al and organ­ic beau­ty at an afford­able price.

Aval­on Organ­ics prod­ucts are avail­able from Oca­do, Whole Foods and select­ed Hol­land & Bar­rett, Wait­rose super­mar­kets, and inde­pen­dent phar­ma­cies and health food stores.

@AvalonOrganicUK