Gen­er­at­ing brand aware­ness in B2B is hard. And engag­ing and influ­enc­ing senior deci­sion mak­ers is even hard­er. What’s more, it’s very dif­fi­cult to do cost-effec­tive­ly, at scale.

It doesn’t need to be. 

Through the reach of The Times or The Sun­day Times, Raconteur’s spe­cial reports bring B2B brands and busi­ness lead­ers togeth­er. Each report is focused on a spe­cif­ic top­ic or indus­try pro­vid­ing a rel­e­vant, con­tex­tu­al envi­ron­ment for you to com­mu­ni­cate your mes­sage direct­ly to the C‑suite.

Pub­lished exclu­sive­ly for The Times or The Sun­day Times, across print and tablet, all of Raconteur’s spe­cial reports com­mit to high-qual­i­ty jour­nal­ism and first-class pro­duc­tion val­ues, fill­ing key infor­ma­tion gaps for our read­ers to aid their deci­sion mak­ing.

We pro­duce over 80 spe­cial reports a year, cov­er­ing tech­nol­o­gy, finance, health­care, legal, HR, mar­ket­ing and sus­tain­abil­i­ty. Each report is 16–24 pages long and explores the most per­ti­nent top­ics through in-depth edi­to­r­i­al analy­sis, opin­ion pieces and strik­ing info­graph­ics.

By main­tain­ing a strict bal­ance between inde­pen­dent edi­to­r­i­al con­tent (70%) and brand­ed con­tent (30%), B2B brands can pig­gy­back on Raconteur’s high­ly-engaged audi­ence and cap­ture their atten­tion at a key point — the moment they realise they may have a prob­lem.

Did you know?

75% of read­ers look at every advert on a print­ed page (source: Lumen)

Print adverts are viewed for 2–3 times longer than the aver­age dig­i­tal advert (source: Lumen)

Cam­paigns involv­ing lead­ing news­brands are 37% more like­ly to deliv­er mar­ket share growth (source: IPA Data­bank UK)

Cam­paigns using news brands are three times more like­ly to increase cus­tomer loy­al­ty (source: IPA Data­bank UK)

Cam­paigns using news brands are 9% more like­ly to dri­ve sales and 58% more like­ly to deliv­er prof­it (source: IPA Data­bank UK)

13%-20% of a total B2B mar­ket­ing bud­get should be ded­i­cat­ed to print in order to max­imise your cam­paign prof­it return on invest­ment (PROI) (source: News­works)

To find out more about how we can help you reach your audi­ence and become a thought leader, click here.

To down­load our lat­est Pub­lish­ing Cal­en­dar click here.