E‑hail Cab Guru

What’s the pitch of Cab Guru?

We make it easy to book a cab from the UK’s inde­pen­dent oper­a­tors. The smart­phone app lets you com­pare prices between oper­a­tors and then book a ride. The inter­face is sim­i­lar to Uber. Use a map to set your pick-up point, or enter your own address, and a des­ti­na­tion. Add extra stops along the way, if you need to pick up friends. You can chose vehi­cle type, if you need a spe­cif­ic car, MPV or minibus. Click and it’s booked. We are now a very pop­u­lar app in the UK cab mar­ket and grow­ing incred­i­bly fast.

How is it bet­ter than Uber?

In terms of con­ve­nience, it’s a tight con­test. We have 25,000 vehi­cles across the UK, with 12,000 in Lon­don. Our net­work includes exec­u­tive, eco-friend­ly and wheel­chair-acces­si­ble vehi­cles. On price, there is close com­pe­ti­tion. And our tech­nol­o­gy is world class. But Cab Guru has a long list of advan­tages over rivals. The main one is who we are and what we stand for. Cab Guru is owned by 34 UK cab com­pa­nies. Each one is a local busi­ness, some of which have been around for decades. They care about the com­mu­ni­ties they serve. Their dri­vers know the local areas. And their ser­vice is bet­ter. You can ring our cab oper­a­tors direct­ly if you need to, which is impos­si­ble on Uber. We are seen by users as the friend­ly, eth­i­cal alter­na­tive.

What do you mean by eth­i­cal alter­na­tive?

There is a feel­ing that huge tech com­pa­nies, across a vari­ety of sec­tors, are focused on growth at all costs to please their ven­ture-cap­i­tal back­ers. That can lead to some unfriend­ly, and at times dubi­ous, behav­iour. By con­trast, we take ethics and trans­paren­cy very, very seri­ous­ly. All our local oper­a­tors and dri­vers are ful­ly licensed and vet­ted. And logis­tics man­agers can track booked vehi­cles, uphold­ing the duty of care owed to staff. Also, we are eth­i­cal regard­ing cor­po­rate behav­iour. Take tax. Cab Guru is a UK-reg­is­tered com­pa­ny and we pay full UK tax. No hold­ing com­pa­ny in a tax haven for us. When you use Cab Guru your mon­ey stays in the UK and ends up in your local econ­o­my. Con­sumers care more and more about cor­po­rate behav­iour and our ethics are one rea­son our user num­bers are explod­ing.

Is Cab Guru also for busi­ness­es?

It’s our fastest grow­ing seg­ment. We’ve cre­at­ed an enter­prise-grade inter­face, so busi­ness­es of all sizes can man­age their Cab Guru account on desk­top, tablet and mobile. A per­son­al assis­tant can book a ride to the air­port on our desk­top appli­ca­tion and the book­ing infor­ma­tion is seam­less­ly shared with the exec­u­tive doing the trav­el­ling on their Cab Guru app on smart­phone or tablet. Our busi­ness appli­ca­tion is func­tion rich. It has a dash­board, so pro­cure­ment, logis­tics or trav­el man­agers can mon­i­tor activ­i­ty. There is ana­lyt­ics on bud­gets com­pared with expen­di­ture, punc­tu­al­i­ty, spend, break­down by depart­ments and indi­vid­u­als, miles cov­ered, car types used, employ­ee cur­rent loca­tion, and oth­er met­rics, in real time. Expens­es are processed in a seam­less and paper­less man­ner. No more fid­dling about with paper receipts. This is a big deal for busi­ness­es. At the last Lon­don Trav­el Show, the bur­den of admin­is­tra­tion was one of the key issues. Our prod­uct helps busi­ness­es stream­line their trav­el oper­a­tions.

Do you sup­ply envi­ron­men­tal data?

We do. More and more busi­ness­es are com­mit­ted to mea­sur­ing, report­ing and reduc­ing their car­bon emis­sions. Our fleets offer elec­tric and hybrid cars, and our ser­vice pro­vides full CO₂ emis­sion report­ing. This helps busi­ness­es ful­fil their envi­ron­men­tal oblig­a­tions and be as green as they can be.

Peo­ple could sim­ply book a cab direct­ly with the oper­a­tor?

They could. But we pro­vide so many ben­e­fits. We pro­vide 24/7 sup­port. You get live track­ing on the app. Our cov­er­age is UK wide, where­as indi­vid­ual cab oper­a­tors stick to nar­row regions. Cab Guru was cre­at­ed to uni­fy the offer­ings of the lead­ing ground trans­port providers, giv­ing con­sumers nation­al cov­er­age. We pro­vide SMS noti­fi­ca­tion. Pay by cash or card, which not all ser­vices offer. For busi­ness­es, there is the option of flex­i­ble pay­ment terms. And the price com­par­i­son ser­vice is a core ser­vice of Cab Guru. You can see all the options and make your choice based on the infor­ma­tion. When you see what you can save, maybe you’ll upgrade to an exec­u­tive vehi­cle for a long trip. Our goal was to cre­ate the ulti­mate user-friend­ly book­ing app and that’s what we’ve done.

What is the future for Cab Guru?

We will become the default app for book­ing a cab. Con­sumers will use us for price, speed and ser­vice. Our eth­i­cal posi­tion­ing will con­tin­ue to give us a unique rep­u­ta­tion. And busi­ness­es will adopt our enter­prise appli­ca­tion, because of the vari­ety of func­tions it offers. We can become the dom­i­nant play­er in the UK busi­ness ground trans­porta­tion sec­tor. Cab Guru is unit­ing the vast infra­struc­ture of licensed taxi and local pri­vate hire oper­a­tors into a sin­gle inte­grat­ed net­work. Our tech­nol­o­gy is world class and is set to keep evolv­ing. It’s a pow­er­ful propo­si­tion and I am delight­ed to be at the helm of Cab Guru as it grows mar­ket share.

Install the Cab Guru app via the Google Play or Apple App Store

For busi­ness inquiries please con­tact corporate@cabguru.com or tele­phone 0207 953 8921