Fertility is not a treatment, it’s a journey

IVF has been around for 40 years, yet the way fer­til­i­ty care is accessed hasn’t real­ly changed. In today’s day and age, we can cus­tomise phones, hous­es and hol­i­days, yet not one of the most inti­mate, per­son­al jour­neys a woman or cou­ple can go through: the fer­til­i­ty jour­ney.

In a world where tech­nol­o­gy answers ques­tions before they are asked and solves prob­lems before they are posed, why haven’t we been smarter about improv­ing the frag­ment­ed expe­ri­ence that leads to the feel­ings of lone­li­ness and uncer­tain­ty with­in the fer­til­i­ty land­scape?

A hub for all things fer­til­i­ty, Apric­i­ty sup­ports those try­ing to con­ceive from before any treat­ment begins to after it fin­ish­es, ensur­ing peo­ple feel cared for the whole way through. Any­one inter­est­ed in fer­til­i­ty care or diag­nos­tics starts by get­ting in touch with Apric­i­ty advis­ers, nurs­es who are avail­able sev­en days a week to answer ques­tions and offer guid­ance and sup­port.

If inter­est­ed in treat­ment, advis­ers rec­om­mend one of Apricity’s fer­til­i­ty diag­nos­tic pack­ages or a con­sul­ta­tion with a doc­tor. Each individual’s needs and pref­er­ences are asked and heard, which enables advis­ers to cre­ate a per­son­alised fer­til­i­ty plan that is as least dis­rup­tive as pos­si­ble. Whether this means hav­ing blood tests at home, ultra­sound scans near work or addi­tion­al sup­port­ive coun­selling ses­sions remote­ly, the plan can be tai­lored as wished.

Apric­i­ty works only with excel­lent, care­ful­ly select­ed clin­ics and spe­cial­ists who share a pas­sion for tru­ly out­stand­ing fer­til­i­ty care, so patients know they’re in good hands and looked after. Com­mit­ting to sup­port ini­tia­tives such as the Fer­til­i­ty Network’s Patient Pledge helps to high­light the impor­tance of the sup­port Apric­i­ty is so proud to offer.

Apric­i­ty is here to change fer­til­i­ty care by help­ing women and cou­ples take con­trol of their jour­ney

Before, dur­ing and after treat­ment, Apric­i­ty advis­ers are by the patient’s side, a tap away for sup­port, guid­ance and admin­is­tra­tive help, from book­ing appoint­ments to chas­ing results.

Trans­paren­cy is also a core val­ue, so prices are always shown upfront. No con­fu­sion over what’s includ­ed and, per­haps best of all, patients don’t pay extra for the addi­tion­al ben­e­fits Apric­i­ty pro­vide. The cost of IVF or oth­er fer­til­i­ty treat­ments is the same as clin­ics’, but start­ing with Apric­i­ty means you get the extra perks.

To tack­le the infor­ma­tion gap and con­fu­sion that IVF patients often feel, Apric­i­ty offers a rev­o­lu­tion­ary app that shows users where they are in their fer­til­i­ty jour­ney and offers a library of edu­ca­tion­al, med­ical­ly cer­ti­fied con­tent. From arti­cles on symp­toms like­ly to accom­pa­ny med­ica­tion, tracks for med­i­ta­tion and videos to demon­strate how to inject, the con­tent empow­ers users with infor­ma­tion. The Apric­i­ty app also sends dis­creet med­ica­tion and appoint­ment reminders along­side tips on how to pre­pare for every appoint­ment.

Car­o­line Nou­blanche, chief exec­u­tive of Apric­i­ty, says: “Apric­i­ty is here to change fer­til­i­ty care by help­ing women and cou­ples under­stand what’s involved from the start, enabling them to take con­trol of their jour­ney as it suits them and feel like they are not alone in the process.”

This way, patients feel they are cared for. Women and cou­ples under­stand that while they are not in the pilot’s seat, select­ing med­ical pro­to­col and admin­is­ter­ing drugs, they are also not the pas­sen­ger. They are the co-pilot, who sees and under­stands what is hap­pen­ing and feels the warmth of sup­port when­ev­er need­ed. Apric­i­ty is the moth­er that knows best, the sports coach who knows the game, the friend who holds your hand dur­ing a dif­fi­cult time.

A warmer, more empow­er­ing fer­til­i­ty jour­ney: that’s the Apric­i­ty way.

For a com­pli­men­ta­ry phone call with an Apric­i­ty advis­er please call +44(0)115 824 3928 or vis­it www.apricity.life