Making good things better

With its laser-like focus on cus­tomer sat­is­fac­tion, Ama­ray is well posi­tioned to strength­en brand-to-con­sumer rela­tion­ships to aid long-term sus­tain­able growth.

Cus­tomer-focused inno­va­tion and man­u­fac­tur­ing excel­lence con­tin­ues to define Amaray’s suc­cess. As the lead­ing pack­ag­ing man­u­fac­tur­er for home enter­tain­ment, its ambi­tion “to make good things bet­ter” leads its expand­ing ser­vice offer­ing into mul­ti­ple mar­kets. Embrac­ing pos­i­tive change, it con­tin­ues its strate­gic diver­si­fi­ca­tion jour­ney to bring focused plas­tic solu­tions and man­u­fac­tur­ing excel­lence to a wider audi­ence.

“In the last two years, our brand­ing, our pur­pose and our cul­ture have changed. This pas­sion for change brings opti­mism, moti­va­tion and engage­ment, and has enabled our busi­ness to move swift­ly into new con­sumer mar­kets,” says mar­ket­ing man­ag­er Neil Pen­te­cost.

As one of the largest high-vol­ume pro­duc­ers of plas­tic com­po­nents and pack­ag­ing, Ama­ray has dom­i­nat­ed the media mar­ket for more than 25 years. The ben­e­fit of Amaray’s expe­ri­ence in media is that it has an exten­sive his­to­ry of col­lab­o­rat­ing with rep­utable glob­al brands.

“Our com­pet­i­tive advan­tage con­tin­ues through inno­va­tion, inge­nu­ity and an immense under­stand­ing of cus­tomer and mar­ket desires,” says Mr Pen­te­cost. “Man­u­fac­tur­ing media prod­ucts in extreme­ly high vol­umes inspired us to aggres­sive­ly dri­ve oppor­tu­ni­ties for oper­a­tional effi­cien­cy, reduce waste and low­er costs. Our busi­ness thrives on this relent­less approach.”

With more than 320 patents to its name, inno­va­tion remains inte­gral to Amaray’s future. Dri­ven by its pur­pose to make good things bet­ter, Ama­ray is devel­op­ing new pack­ag­ing for­mats to inspire and encour­age con­sumer inter­ac­tion via addic­tive func­tion­al­i­ty. Added-val­ue pack­ag­ing is a dif­fer­en­ti­at­ing fac­tor that can help influ­ence repeat pur­chas­es and encour­age brand loy­al­ty.

With con­ve­nience being such an impor­tant part of con­sumers’ lives, great pack­ag­ing that sup­ports vary­ing lifestyles and enhances their expe­ri­ence can make all the dif­fer­ence to a consumer’s deci­sion to pur­chase in the future.

Ama­ray con­sis­tent­ly man­u­fac­tures pack­ag­ing that is struc­tural­ly com­pe­tent, designed for val­ue and meets gov­ern­ment reg­u­la­tions, while main­tain­ing its envi­ron­men­tal respon­si­bil­i­ty

Pack­ag­ing devel­op­ment in areas such as acces­si­bil­i­ty, por­tion con­trol and waste reduc­tion con­tin­ues at pace, with one Ama­ray exam­ple being SqueezeOpen. Designed with the con­sumer in mind, it helps peo­ple suf­fer­ing with arthri­tis in their hands, while also offer­ing speed of use for on-the-go prod­ucts. Its easy open­ing and clos­ing action enrich­es the con­sumer expe­ri­ence, need­ing only a gen­tle squeeze to open and an effort­less pop to press it closed.

“This ver­sa­tile sys­tem, cre­at­ed a num­ber of years ago, con­tin­ues to be advanced, mak­ing it avail­able to mul­ti­ple appli­ca­tions, includ­ing prod­ucts with­in per­son­al care, con­fec­tionery and vit­a­min pack­ag­ing,” says Mr Pen­te­cost.

“We design dis­tinc­tive brand-enhanc­ing pack­ag­ing that makes a real dif­fer­ence. Major com­pa­nies appre­ci­ate our unique approach to proac­tive­ly bring new and inno­v­a­tive ideas to their mar­ket­place,” he adds.

Amaray’s under­stand­ing of con­sumer and envi­ron­men­tal needs is help­ing it to trans­fer plas­tic tech­nolo­gies pio­neered in its media prod­ucts into new prod­uct cat­e­gories. Plastic’s inher­ent flex­i­bil­i­ty, light­ness and strength-to-weight ratio allow Ama­ray from the out­set to design right-weight­ed prod­ucts suit­able for the entire sup­ply chain, includ­ing post-con­sumer recy­cling. As a result, it con­sis­tent­ly man­u­fac­tures pack­ag­ing that is struc­tural­ly com­pe­tent, designed for val­ue and meets gov­ern­ment reg­u­la­tions, while main­tain­ing its envi­ron­men­tal respon­si­bil­i­ty.

The company’s col­lab­o­ra­tive cul­ture spills over into the design process. “Com­pa­nies that out­source the design of their rigid pack­ag­ing some­times meet chal­lenges from a man­u­fac­tur­ing per­spec­tive. This is where Ama­ray can make a real dif­fer­ence. We bridge the gap between what looks great and what can be man­u­fac­tured so that cus­tomers achieve the best design, made effi­cient­ly and as cost effec­tive­ly as pos­si­ble,” says Mr Pen­te­cost.

Beyond design, the company’s abil­i­ty to mass-pro­duce high-qual­i­ty prod­ucts via injec­tion mould­ing sees Ama­ray con­stant­ly achieve high per­for­mance sup­pli­er rat­ings with its cus­tomers. This, in addi­tion to the company’s oper­a­tional excel­lence, is why they choose Ama­ray as the best provider for mould trans­fer. Brands can trans­fer their own exist­ing tools to Amaray’s facil­i­ties where they can be incor­po­rat­ed into their pro­duc­tion lines.

Through nat­u­ral­ly stream­lined process­es, opti­mi­sa­tion and inte­grat­ed automa­tion, Ama­ray deliv­ers cost-reduc­tions via effi­cien­cy gains. With the ini­tial invest­ment in moulds being expen­sive, Ama­ray helps cus­tomers to max­imise their tools’ full poten­tial over the course of their use­ful life. These ben­e­fits are already being realised by a num­ber of glob­al com­pa­nies in mul­ti­ple con­sumer mar­kets.

Ama­ray also helps brands to meet con­sumers’ grow­ing con­cerns about envi­ron­men­tal issues by design­ing recy­cla­bil­i­ty into its prod­ucts. How­ev­er, there is an addi­tion­al and exclu­sive ser­vice that it con­tin­ues to oper­ate, relat­ing to its com­mit­ment to reuse mate­r­i­al inter­nal­ly when­ev­er pos­si­ble.

His­tor­i­cal­ly, the home enter­tain­ment mar­ket has suf­fered with inven­to­ry man­age­ment and sales fore­cast­ing. Over­es­ti­mat­ing sales, while retain­ing high lev­els of stock, leads to a com­bi­na­tion of high costs with finan­cial risk. With the intro­duc­tion of Closed Loop, the excess inven­to­ry is returned to Ama­ray to be recy­cled and reused in new cus­tomer-spec­i­fied prod­ucts.

The data extract­ed from the returned mate­r­i­al is close­ly mon­i­tored to ensure each cus­tomer receives the cor­rect mate­r­i­al allo­ca­tion and max­i­mum val­ue from this ser­vice. Plas­tic waste often occurs in man­u­fac­tur­ing dur­ing colour purges, the imple­men­ta­tion of new moulds, the com­ple­tion of main­te­nance and the car­ry­ing out of qual­i­ty com­pli­ance checks.

Closed Loop aims to man­age this waste, to reuse it and gain max­i­mum val­ue offered by this ver­sa­tile mate­r­i­al. By cut­ting waste and reusing mate­r­i­al, the demand for vir­gin mate­r­i­al is con­trolled, inven­to­ry man­age­ment becomes more effi­cient and unnec­es­sary land­fill is avoid­ed.

Amaray’s relent­less and proac­tive pur­suit of the best pos­si­ble solu­tion gen­er­ates oppor­tu­ni­ties to cre­ate addi­tion­al val­ue for cus­tomers via inno­v­a­tive pack­ag­ing. Pack­ag­ing is an invalu­able com­mu­ni­ca­tion tool for brands, and mak­ing the con­sumer expe­ri­ence mem­o­rable will bring brands and con­sumers clos­er togeth­er.

For more infor­ma­tion please vis­it www.amaray.com