Want to broadcast in high quality to consumers? Here’s how…

The old mod­el of broad­cast­ing was restric­tive. Con­tent own­ers were forced to rely on satel­lite, cable or ter­res­tri­al net­works to reach con­sumers. There was no oth­er way. Going online meant upload­ing video onto YouTube or oth­er low-qual­i­ty ser­vices with no pos­si­bil­i­ty to dif­fer­en­ti­ate.

Today the rules have changed. It is pos­si­ble to broad­cast direct to con­sumers over the inter­net at the very high­est qual­i­ty. We at Arke­na help the likes of broad­cast­ers, tele­com oper­a­tors and con­tent own­ers such as Orange, TF1 and Canal+ trans­mit video to con­sumers, either as live stream­ing or video-on-demand.

Our end-to-end solu­tion called Cloud4TV allows con­tent own­ers, plus any­one who wants to broad­cast direct, to become a self-suf­fi­cient media brand. We host the con­tent. We transcode it to make it suit­able for mul­ti­ple devices, secure it using dig­i­tal right man­age­ment (DRM), and man­age the glob­al band­width need­ed to deliv­er it to con­sumers as fast as pos­si­ble in the best qual­i­ty for­mat.

The process begins when con­tent is uploaded to our cloud ser­vice through an intu­itive web inter­face. You decide when and what to trans­mit. And to which devices. We han­dle the lot, from iOS, Android and the web, to smart TVs, Chrome­cast, Apple TV, Roku and gam­ing con­soles.

Broad­cast­ers need to be flex­i­ble with their busi­ness mod­el and to exper­i­ment with new client offer­ings to meet the ever-chang­ing demands of con­sumers. We sup­port all approach­es. Per­haps you want cus­tomers to rent films for 24 or 48-hour peri­ods, or have a rolling month­ly sub­scrip­tion or a hybrid mod­el. It’s easy to imple­ment a wide vari­ety of billing and sub­scrip­tion meth­ods be it TVOD, SVOD, EST, down­load-to-rent or to own. We offered a down­load to watch lat­er ser­vice long before Net­flix intro­duced their own.

Data is at the heart of every enter­prise today. And it’s a pow­er­ful strength of our ser­vice. Arke­na gath­ers and sup­plies key per­for­mance indi­ca­tors from the mul­ti­plat­form ser­vices, such as buffer times and rev­enue pat­terns fil­tered by coun­try, device, or region.

Our end-to-end solu­tion called Cloud4TV allows con­tent own­ers, plus any­one who wants to broad­cast direct, to become a self-suf­fi­cient media brand

These num­bers give mar­ket­ing teams real pow­er to boost loy­al­ty and reduce churn. The sin­gle dash­board enables them to dri­ve more rev­enues out of their con­tent. Let’s say a con­sumer hasn’t used the ser­vice much in a month and is at risk of can­cel­la­tion. Your mar­ket­ing team can eas­i­ly put togeth­er a pro­mo­tion – for exam­ple a dis­count code offer­ing three months for half price to retain the cus­tomer.

Qual­i­ty of expe­ri­ence is key. At Arke­na, the front-end makes life sim­ple for con­sumers too. They can eas­i­ly browse a video-on-demand col­lec­tion, have con­tent rec­om­mend­ed espe­cial­ly for them and ben­e­fit from the best qual­i­ty of expe­ri­ence pos­si­ble.

Most com­pa­nies will be start­ing with some expe­ri­ence in broad­cast­ing online. Our mod­u­lar sys­tem means Arke­na can adapt to meet the needs of your excit­ing oper­a­tions. We can deliv­er our ser­vice in ele­ments and just add what you need now, with the secu­ri­ty of know­ing you have addi­tion­al mod­ules to future-proof your offer­ing. Our plat­form has an exten­sive array of APIs, which make it straight­for­ward to inte­grate with your exist­ing sys­tem. Nat­u­ral­ly our tech­ni­cians have the exper­tise to exe­cute the plan swift­ly and effi­cient­ly.

Reli­a­bil­i­ty is crit­i­cal. Con­sumers are accus­tomed to pre­mi­um qual­i­ty, deliv­ered with near-zero load times. Our par­ent TDF is one of the lead­ers in audio-visu­al broad­cast­ing, giv­ing Arke­na excep­tion­al capac­i­ty and man­pow­er to deliv­er your ser­vice smooth­ly ensur­ing 24/7 mon­i­tor­ing. For exam­ple, we are the part­ner of a major sports broad­cast­er, which holds the rights to many world­wide tour­na­ments. Games are broad­cast online in all geo­gra­phies. High-pro­file live events draw high-vol­ume traf­fic over a very short time win­dow that would chal­lenge many oth­er providers.

Start­ing your jour­ney into online broad­cast­ing begins with a sim­ple step. Arke­na has offices across Europe, includ­ing the UK, where staff are hap­py to dis­cuss your plans. Our start­up pack­age offers a flat fee for a giv­en num­ber of sub­scribers. As your audi­ence grows beyond that lim­it, so the pack­age expands. We offer a white label tem­plate, mean­ing it’s pos­si­ble to begin broad­cast­ing with next to no tech­ni­cal infra­struc­ture on the client side. Just add logos, change the colour scheme and you are ready to go.

Broad­cast­ing is chang­ing. Con­sumers want to view con­tent beamed direct­ly to them on the device of their choos­ing. And con­tent own­ers want direct con­tact with view­ers to build rela­tion­ships and offer wider ser­vices. Our tech­nol­o­gy is at the heart of this rev­o­lu­tion.

To find out more please vis­it Arkena.com