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Marketing & Sales
Marketing & Sales
The secrets behind the success of Nike’s Air Jordan brand
Supply Chain
Green supply chain choices make for marketing wins
Economy & Consumer Trends
Back in black: how Guinness rose from pub bore to flavour of the year
Marketing & Sales
Lucky Saint and the alcohol-free beer boom
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Opinion
Toblerone losing its Matterhorn logo leaves marketers with an uphill task
Growth Strategies
Charting the week: women on boards, Lufthansa and Salesforce
Marketing & Sales
How changes in decision-making are impacting marketing
Marketing & Sales
How I became an… agency founder
Marketing & Sales
Why B2B marketers must take a stand against mediocrity
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Leadership
Marketing bosses share their resolutions for 2023
CX
Brands retool loyalty schemes for tougher times
Marketing & Sales
Empowering CMOs to accelerate digital value creation
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